The Top SEO Web Design Best Practices

Web Designers often fail to understand that SEO is not an aspect that they could bolt on after creating an attractive website. For the best results, SEO should be built into a website’s design process. Web design and Search Engine Optimization go hand-in-hand, and with an estimated 500 websites being created every second, there is a high chance that your website will drown in the competition should you ignore Seo web design best practices.

To avoid such a misfortune, here are the top SEO web design best practices you should follow in 2019.

1. Good Site Structure

When it comes to Search Engine Optimization, the structure of your website is a crucial factor. Website structure is usually about the way the different web pages link together. Google search engine crawlers assess your website’s value based on its setup. Sitemaps and file hierarchy play vital roles in whether or not you will earn a high ranking page.

If you want many internet users to find your business based on its associated keywords, nothing can make this easier than a logical layout that is easy to crawl. If the crawlers are happy, then everyone else accessing your website will be happy.

The best SEO practice, in this case, is not allowing radical and isolated pages on your website with no external or internal links. For your website to be termed healthy, all pages should be functional and connected. Besides, they need to flow efficiently and logically.

2. Mobile Friendliness

With mobile searches surpassing desktop searches, it is absolutely necessary that you have a mobile-friendly website? And what does this exactly mean? Mobile friendliness implies that your website should incorporate a design that makes it easy to access and navigate on a mobile phone or tablet. And since people are now using their phones to access websites, this is a crucial aspect.

A mobile-friendly website will not only earn you a higher ranking on the search engine result pages but also attract more visitors to your business.

3. Easy Navigation

Besides the logical flow mentioned earlier, navigation should be a priority for any web designer who wants the best results from SEO. And when it comes to navigation, shallow is always the best way to go. With a shallow navigation architecture, users can access any page on your website with very few links. Improving your website’s navigation does not mean reinventing the wheel but rather keeping things short and simple.

4. Site Speed

According to research, more than 40% of your internet visitors will leave your website should it take more than 3 seconds to load a page. While you might want to impress your visitors with cool designs, the truth is that it will all be a waste if less than half of your new visitors do not stick around to see the design.

Slow website speeds also have a negative impact on SEO. While we are not privy about what the search engine robots term as slow and fast, we are certain that you should optimize your backend for speedier load times.

With the little insight above, we are sure you can adopt a few tricks to use on your website.

Source Credits: Johnny Chen from Johnny Chen SEO.

Could You Be In Need Of A Houston SEO Company?

Running a successful website is challenging. This is because there is such a lot of competition, fighting for the same high spot on search engine results. It also means that basic tactics simply won’t cut it anymore. In order to stand out and rise above your peers, you need to go the extra mile, which is why you should consider working with a professional Houston SEO company.

If you want to save time and frustration, especially when you don’t have the extensive knowledge or skills associated with search engine optimization, look at the following benefits. They could significantly influence the decision you ultimately make.

They Have Mastered Advanced Techniques

As mentioned, basic SEO strategies are not going to provide you with the edge you need. Of course, they will help to put you on the map of search engines, but this is only useful to a certain degree. In other words, don’t expect traffic numbers that will get you so excited you can’t sleep, because basic SEO only takes you so far.

If you want to be the owner of a competitive website, you need to implement modern and advanced techniques. This doesn’t mean breaking the rules and potentially damaging your site altogether. But it does translate into checking the finer details of what search engines truly search for. For example, monitoring the performance of the site and its responsiveness to different platforms requires a professional perspective.

Do you have this professional perspective? Because a reputable Houston SEO company most likely will.

Professionals Are Consistent In The Quality They Deliver

Another element to consider when working with professionals has to be the consistent quality they deliver. Given that consistency remains a critical part of gaining higher rankings, you can’t start and stop when you feel like it. But that’s also why you get professionals to help you out.

Making the time to write in-depth posts, updating plugins, testing site performance and loading speed, researching keywords, and building links to authority sites will not be easy. In fact, it could prove to be too much for you, especially if you have a full-time job to keep down.

A Houston SEO company can help to take over many of these responsibilities, while you think about more interesting things. For instance, what direction do you want the site to go in? You are at liberty to enjoy the fun elements if you have professionals backing you up.

Greater Odds Of Reaching And Sustaining A More Visible Ranking

In the end, you are increasing the odds of gaining more visibility, and actually holding on to it for a very long time. So many website owners succeed in reaching good spots on search results, only to let the site go and lose all that precious organic traffic.

Don’t make the same mistake once you get up there. Invest in your visibility by approaching a professional SEO company in the Houston area. They have advanced tactics and time to aid you in reaching success, so why not utilize it?

Google Algorithm Updates – What You Need To Know

For those who are just learning to effectively run a website, you are going to be introduced to many different tactics and strategies. Some are going to be considered healthy and effective, while others don’t bring about significant results or even damage your ranking. In fact, all the information you have to understand before you can actually begin a solid optimization campaign might even be a little overwhelming.

In this article, there is going to be a specific focus on Google algorithm updates, given that they are such a critical element to gaining higher rankings. And in addition to learning what an algorithm is, more information is provided on the topic just give perfect clarity.

What Is A Google Algorithm And Why Does It Constantly Change?

When you think about searching for something online, it doesn’t appear like a complicated or challenging action. But what happens behind the scenes is very different. How search engines operate and make it possible for the search to happen involves many small actions, one of which is to index relevant sites.

You see, algorithms are created to scout and index sites that serve the most relevant purpose in accordance with the search term. In other words, if you type in house cleaning tips, sites with relevant information about house cleaning should pop up. More specifically, the sites with the best information are supposed to rise to the forefront.

But algorithms aren’t perfect, hence the reason why they are constantly changing. Over the years, Google has radically improved the user experience and how quickly users find what they are looking for, mainly because they tweak the algorithms when they learn more about their audiences.

Staying On Top Of Google Algorithm Updates

But if algorithms are important for search engines and users looking for specific stuff, why do you need to pay attention to Google algorithm updates? The reason speaks directly to the way algorithm updates influences the ranking system. Of course, it rarely happens that Google backtracks on a rule or condition for gaining more exposure, so most changes will be constructive and adaptable towards future changes.

But if you don’t make those changes, your website gets left behind in terms of providing the best user experience. While updates you don’t implement might not always tank your site, it will influence how difficult it gets to retain your ranking position.

When Is It Necessary To Stay Up To Date?

Whether you are running a personal site, a business site, or even manage a site for a global organization, it is important to stay up to date with any algorithm changes Google implement. Sometimes they won’t always announce it until after the tweak has been made, but the word eventually gets out pretty quickly.

If you want to see your site succeed, make sure you know what Google is up to all the time, especially when it comes to improving their search engine experience. This is valuable information if you want to stay competitive in the online world.