Web Designers often fail to understand that SEO is not an aspect that they could bolt on after creating an attractive website. For the best results, SEO should be built into a website’s design process. Web design and Search Engine Optimization go hand-in-hand, and with an estimated 500 websites being created every second, there is a high chance that your website will drown in the competition should you ignore Seo web design best practices.
To avoid such a misfortune, here are the top SEO web design best practices you should follow in 2019.
1. Good Site Structure
When it comes to Search Engine Optimization, the structure of your website is a crucial factor. Website structure is usually about the way the different web pages link together. Google search engine crawlers assess your website’s value based on its setup. Sitemaps and file hierarchy play vital roles in whether or not you will earn a high ranking page.
If you want many internet users to find your business based on its associated keywords, nothing can make this easier than a logical layout that is easy to crawl. If the crawlers are happy, then everyone else accessing your website will be happy.
The best SEO practice, in this case, is not allowing radical and isolated pages on your website with no external or internal links. For your website to be termed healthy, all pages should be functional and connected. Besides, they need to flow efficiently and logically.
2. Mobile Friendliness
With mobile searches surpassing desktop searches, it is absolutely necessary that you have a mobile-friendly website? And what does this exactly mean? Mobile friendliness implies that your website should incorporate a design that makes it easy to access and navigate on a mobile phone or tablet. And since people are now using their phones to access websites, this is a crucial aspect.
A mobile-friendly website will not only earn you a higher ranking on the search engine result pages but also attract more visitors to your business.
3. Easy Navigation
Besides the logical flow mentioned earlier, navigation should be a priority for any web designer who wants the best results from SEO. And when it comes to navigation, shallow is always the best way to go. With a shallow navigation architecture, users can access any page on your website with very few links. Improving your website’s navigation does not mean reinventing the wheel but rather keeping things short and simple.
4. Site Speed
According to research, more than 40% of your internet visitors will leave your website should it take more than 3 seconds to load a page. While you might want to impress your visitors with cool designs, the truth is that it will all be a waste if less than half of your new visitors do not stick around to see the design.
Slow website speeds also have a negative impact on SEO. While we are not privy about what the search engine robots term as slow and fast, we are certain that you should optimize your backend for speedier load times.
With the little insight above, we are sure you can adopt a few tricks to use on your website.
Source Credits: Johnny Chen from Johnny Chen SEO.