The Top SEO Web Design Best Practices

Web Designers often fail to understand that SEO is not an aspect that they could bolt on after creating an attractive website. For the best results, SEO should be built into a website’s design process. Web design and Search Engine Optimization go hand-in-hand, and with an estimated 500 websites being created every second, there is a high chance that your website will drown in the competition should you ignore Seo web design best practices.

To avoid such a misfortune, here are the top SEO web design best practices you should follow in 2019.

1. Good Site Structure

When it comes to Search Engine Optimization, the structure of your website is a crucial factor. Website structure is usually about the way the different web pages link together. Google search engine crawlers assess your website’s value based on its setup. Sitemaps and file hierarchy play vital roles in whether or not you will earn a high ranking page.

If you want many internet users to find your business based on its associated keywords, nothing can make this easier than a logical layout that is easy to crawl. If the crawlers are happy, then everyone else accessing your website will be happy.

The best SEO practice, in this case, is not allowing radical and isolated pages on your website with no external or internal links. For your website to be termed healthy, all pages should be functional and connected. Besides, they need to flow efficiently and logically.

2. Mobile Friendliness

With mobile searches surpassing desktop searches, it is absolutely necessary that you have a mobile-friendly website? And what does this exactly mean? Mobile friendliness implies that your website should incorporate a design that makes it easy to access and navigate on a mobile phone or tablet. And since people are now using their phones to access websites, this is a crucial aspect.

A mobile-friendly website will not only earn you a higher ranking on the search engine result pages but also attract more visitors to your business.

3. Easy Navigation

Besides the logical flow mentioned earlier, navigation should be a priority for any web designer who wants the best results from SEO. And when it comes to navigation, shallow is always the best way to go. With a shallow navigation architecture, users can access any page on your website with very few links. Improving your website’s navigation does not mean reinventing the wheel but rather keeping things short and simple.

4. Site Speed

According to research, more than 40% of your internet visitors will leave your website should it take more than 3 seconds to load a page. While you might want to impress your visitors with cool designs, the truth is that it will all be a waste if less than half of your new visitors do not stick around to see the design.

Slow website speeds also have a negative impact on SEO. While we are not privy about what the search engine robots term as slow and fast, we are certain that you should optimize your backend for speedier load times.

With the little insight above, we are sure you can adopt a few tricks to use on your website.

Source Credits: Johnny Chen from Johnny Chen SEO.

Could You Be In Need Of A Houston SEO Company?

Running a successful website is challenging. This is because there is such a lot of competition, fighting for the same high spot on search engine results. It also means that basic tactics simply won’t cut it anymore. In order to stand out and rise above your peers, you need to go the extra mile, which is why you should consider working with a professional Houston SEO company.

If you want to save time and frustration, especially when you don’t have the extensive knowledge or skills associated with search engine optimization, look at the following benefits. They could significantly influence the decision you ultimately make.

They Have Mastered Advanced Techniques

As mentioned, basic SEO strategies are not going to provide you with the edge you need. Of course, they will help to put you on the map of search engines, but this is only useful to a certain degree. In other words, don’t expect traffic numbers that will get you so excited you can’t sleep, because basic SEO only takes you so far.

If you want to be the owner of a competitive website, you need to implement modern and advanced techniques. This doesn’t mean breaking the rules and potentially damaging your site altogether. But it does translate into checking the finer details of what search engines truly search for. For example, monitoring the performance of the site and its responsiveness to different platforms requires a professional perspective.

Do you have this professional perspective? Because a reputable Houston SEO company most likely will.

Professionals Are Consistent In The Quality They Deliver

Another element to consider when working with professionals has to be the consistent quality they deliver. Given that consistency remains a critical part of gaining higher rankings, you can’t start and stop when you feel like it. But that’s also why you get professionals to help you out.

Making the time to write in-depth posts, updating plugins, testing site performance and loading speed, researching keywords, and building links to authority sites will not be easy. In fact, it could prove to be too much for you, especially if you have a full-time job to keep down.

A Houston SEO company can help to take over many of these responsibilities, while you think about more interesting things. For instance, what direction do you want the site to go in? You are at liberty to enjoy the fun elements if you have professionals backing you up.

Greater Odds Of Reaching And Sustaining A More Visible Ranking

In the end, you are increasing the odds of gaining more visibility, and actually holding on to it for a very long time. So many website owners succeed in reaching good spots on search results, only to let the site go and lose all that precious organic traffic.

Don’t make the same mistake once you get up there. Invest in your visibility by approaching a professional SEO company in the Houston area. They have advanced tactics and time to aid you in reaching success, so why not utilize it?

Google Algorithm Updates – What You Need To Know

For those who are just learning to effectively run a website, you are going to be introduced to many different tactics and strategies. Some are going to be considered healthy and effective, while others don’t bring about significant results or even damage your ranking. In fact, all the information you have to understand before you can actually begin a solid optimization campaign might even be a little overwhelming.

In this article, there is going to be a specific focus on Google algorithm updates, given that they are such a critical element to gaining higher rankings. And in addition to learning what an algorithm is, more information is provided on the topic just give perfect clarity.

What Is A Google Algorithm And Why Does It Constantly Change?

When you think about searching for something online, it doesn’t appear like a complicated or challenging action. But what happens behind the scenes is very different. How search engines operate and make it possible for the search to happen involves many small actions, one of which is to index relevant sites.

You see, algorithms are created to scout and index sites that serve the most relevant purpose in accordance with the search term. In other words, if you type in house cleaning tips, sites with relevant information about house cleaning should pop up. More specifically, the sites with the best information are supposed to rise to the forefront.

But algorithms aren’t perfect, hence the reason why they are constantly changing. Over the years, Google has radically improved the user experience and how quickly users find what they are looking for, mainly because they tweak the algorithms when they learn more about their audiences.

Staying On Top Of Google Algorithm Updates

But if algorithms are important for search engines and users looking for specific stuff, why do you need to pay attention to Google algorithm updates? The reason speaks directly to the way algorithm updates influences the ranking system. Of course, it rarely happens that Google backtracks on a rule or condition for gaining more exposure, so most changes will be constructive and adaptable towards future changes.

But if you don’t make those changes, your website gets left behind in terms of providing the best user experience. While updates you don’t implement might not always tank your site, it will influence how difficult it gets to retain your ranking position.

When Is It Necessary To Stay Up To Date?

Whether you are running a personal site, a business site, or even manage a site for a global organization, it is important to stay up to date with any algorithm changes Google implement. Sometimes they won’t always announce it until after the tweak has been made, but the word eventually gets out pretty quickly.

If you want to see your site succeed, make sure you know what Google is up to all the time, especially when it comes to improving their search engine experience. This is valuable information if you want to stay competitive in the online world.

Make Your Presence Felt with Custom Flash Drives

Whether you are interested in promoting your products or services or would like to seek the attention for a new business opportunity that you are offering, you can make a great impact by using the promotional gifts. However, before making any decision on going with the routine keychains or pens, you can consider few other exciting options. In reality, once you do some research, you will find that you can make much more impact by using the custom flash drives.

Custom flash drives, also known as thumb drives or jump drives are great for putting your business high above your competitors. Aside from adding your business details on the flash drive, you can open channels of communication with your prospects and customers. You can even preload vital promotional information about your business on the flash drive. You will also have to take a decision on the amount of memory you would want to give on your custom flash drive.

It is a great idea to upload information about your products or services onto the flash drive. Your customers will get the vital information about your products and will also make the ordering process much simpler for them. You can also save a good amount of money on the printed brochures! All this can take your business to new heights in the eyes of your customers.

All those who are interested in marketing their business opportunity can upload their detailed presentation on these drives. They can also add a detailed list of FAQ’s and assist their prospects in joining their business. In fact, their choice of the flash drive as a promotional item is all that is needed to compel their prospects to join their business.

Usually, businesses spend a long time in coming up with their marketing campaigns. With these flash drives, they can ensure a hi-tech promotional campaign for their business. You can distribute these flash drives as promotional gifts. You can also give these custom flash drives to your old customers who refer new customers to you. These drives can even be given to your employees as an incentive. You have numerous options with these custom flash drives!

Designing Your Own Web Banners Pays Off!

Banner ads are one of the most popular and effective methods of internet advertising. Advertising online is cost-effective for businesses of all sizes and allows you to reach audiences all over the world in a way that isn’t possible with any other media.

Animated Banners Deliver Greater Response

Using an animated banner is the most effective method with internet media because not only can you get your message across you can use attractive images, and even rotate text or images, also animate images and text and really grab the attention of your website visitors.

The ability to immediately get visitors attention is the most important element in web advertising. Visitors click through pages and sites fast and you need something very visually impressive to make them stop long enough to see your message.

Having your own web banner making software pays off by creating more sales for your business.

Animated banner ads are clickable too so you do not have to waste space with your URL, or cumbersome text to send them to your site. Simple command lines such as ‘click here’ work great, are quick to read, and usually, deliver the appropriate response.

The clickable banner does the work by allowing the viewer to click and be sent immediately to your website.

There are several ways to make an animated banner. Most of these methods end up costing a considerable amount of money. Because banner advertising is a typically low-cost endeavor it doesn’t make sense to spend hundreds of dollars on expensive graphics software programs to make your web banners when a simple banner maker program can do it for you.

Make Web Banners and Find Creative Uses

Having your own web banner making software pays off in fun too. Making your own banners is a great way to make your personal online space exciting and enticing. Your friends and family will get a kick out of your technical skill and vibrant images. You can use banners on blogs, MySpace, websites, and even in signature links on forums to give your posts a personal touch, spread a message, or show your affiliations, hobbies, and desires.

Having your own banner design software gives you the power at your fingertips to make fantastic, attractive banners that give zing to your websites, and power in your advertising campaign. You can learn to create custom-made banners in seconds. Use your own images in one of many templates and add your text and you’re done. Animated banner software doesn’t have to take up your entire advertising budget, or break your bank to add punch to your advertising campaign or website. All it takes is a few minutes to make a great web banner.

Banner Advertising – Where and How to Do it For Best Effectiveness

Almost every website that we visit has some form of banner advertising. Usually, they are colorful, eye-catching, and the vast majority of the time they are ignored or rarely clicked on. Part of the reason for this is related to the fact that banners are random advertisements that are not targeted and often placed on a site that is not related to the demographics of the average visitor. Many free advertising sources use banners as well, and while many of these banners do a better job targeting the audience, they are not effective because there are no direct awards for clicking on them. All of these issues result in a colorful, eye-catching, and often superior graphic design that is not effective and is often a waste of time and money. What can be done about this? Several things, and none of them are very difficult, and all of them are also done by all effective marketers.

1. Demographic targeting is just as important when advertising with banners as with any other type of ad. It is better to spend a little more and properly place a banner on the correct website rather than spend less and have it randomly placed where it may or may not reach the appropriate audience. As an example, a banner advertising a face cream for acne would not be effective on a site that targets the elderly. But on a website designed to appeal to teenage boys it could be extremely effective.

2. Random banners on websites that have a random clientele are always going to be hit and miss. Expectations for the effectiveness of these banners should be low, and hence the cost for these should be minimal. Do not pay a lot for these banner views. Using this method should be a small part of banner advertising and it should also be accompanied by text on the banner that entices a random site visitor to click on it. Marketing something with mass appeal is the best option in this situation, with catchy text and graphics.

3. The best spot for banner advertising, unbeknownst to most people, even many experienced marketers, is with PPC (pay per click) advertising. Banner ads with PPC actually get a click-through rate that is up to ten times better than with standard text advertising. The reason for this is both ironic and after a moment’s thought, obvious. Pay per click ads run on two different networks. There is the search network, the ads that are on the top and side of the page when we do a web search in Google, Yahoo, MSN, and others. Then there is the content network consisting of informational sites such as article sites, blogs, online newspapers, and websites. In both cases, these networks generally feature a large percentage of text, unlike websites designed for advertising. Since there is so much text a banner stands out much better than more text.

Properly placing banners, designing them and choosing a product based on customer type, and following demographic rules will increase the banner click-through rates and increase sales. In addition, banners on sites that randomly advertise multiple websites should not be expected to perform well. For best effectiveness with banners use them in your pay per click (PPC) advertising. Here is where you will get the best click-through rates and related sales. Banners can still be very effective if we follow simple rules and target potential buyers properly.